| Copyright: | PR Newswire | | Source: | PR Newswire | | Wordcount: | 387 |
BETHESDA, Md., May 16 /PRNewswire/ -- The electrical construction
industry's NECA-IBEW team broke new ground in union recruitment when they
became the first to sponsor a NASCAR driver with the aim of promoting a
website.
Alli Owens, the sponsored driver and among the youngest women ever to
compete in NASCAR events, races her #12 car emblazoned with the URL
www.electrifyingcareers.com, the main apprentice recruiting website created by
the International Brotherhood of Electrical Workers (IBEW) and the National
Electrical Contractors Association (NECA).
"It was clear to us that NASCAR sponsorship was an optimal fit for our
recruitment strategy," says Ed Hill, president of IBEW. "NASCAR is the number
two sport in America in terms of audience draw, just behind the NFL, and 58
percent of those fans are between the ages of 18 and 44, right in our target
demographic. The alliance creates a powerful national marketing platform for
reaching millions of potential recruits."
Since the sponsorship began, visits to the website have risen by more than
300 percent.
Says E. Milner Irvin, president of NECA, "We're proud to support Alli as
she moves up in the rankings. At the same time, we're speaking to our target
audience. We're raising awareness and driving traffic to our website. And
once there, we're giving visitors a persuasive presentation of the career
opportunities open in the electrical construction and information systems
industries. In that regard, the program has been an unqualified success."
ABOUT NECA AND IBEW
Through their joint marketing organization -- the National
Labor-Management Cooperation Committee (NLMCC) of the organized electrical
construction industry -- NECA and IBEW together work to:
-- Reach customers with accurate information about the industry; and -- Achieve better internal communication between labor and management.
NECA has provided over a century of service to the $130 billion electrical
construction industry that brings power, light and communication technology to
buildings and communities across the United States. NECA's national office and
119 local chapters advance the industry through advocacy, education, research
and standards development.
With 725,000 members who work in a wide variety of fields -- including
construction, utilities, telecommunications and manufacturing -- the
International Brotherhood of Electrical Workers is among the largest member
unions in the AFL-CIO. The IBEW was founded in 1891.
For more information, visit http://www.thequalityconnection.org.
SOURCE NLMCC
CONTACT: Mark Walston for NLMCC, +1-301-919-8755, markwalston@comcast.net
This is a news service of Thomson Business Intelligence Service ©2006. This content is for your personal use only, subject to Terms and Conditions. No redistribution allowed.
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